SB Verde Landing Page
SB Verde is Santa Barbara’s tasteful cannabis directory for stylish cannabis enthusiasts in Santa Barbara and surrounding areas. With the jump start of their website already in place, Searle took on a refresh of the site’s header and footer navigation, as well as a redesign of the home page in order to engage users and create a visual high-impact page to make a great impression out of the gate. This included incorporating custom fonts, a calming color palette and the incorporation of some new product photography, high placement of the primary call-to-action for enews signups and well-designed secondary calls throughout the page.
Why we like it: This friendly, welcoming page is a breath of fresh air in an industry that can often feel tacky, overwhelming and oversold. It speaks directly to the intended user and has clear, unambiguous action for consumers to take.