Santa Rosa Economic Development One Stop Shop Branding

The One Stop Shop logo embodies the speed and simplicity of Santa Rosa’s economic development services—everything under one roof and built for getting to “yes” fast. Its clean forms and forward motion signal streamlined processes and quick turnaround, while the green rose bud ties into the City’s legacy logo with a fresh “green means go” upgrade. A detailed style guide supports the identity, keeping city staff on the rails with clear usage standards and consistent application across platforms. The color palette coordinates with the City’s primary palette, ensuring visual harmony while giving the program a distinct, energetic presence.