Santa Paula Unified School District CTE Program Logos

Career and Technical Education (CTE) helps students learn the academic and technical skills, knowledge, and training they need to succeed in both college and career. Did you know that participating in a CTE program more than doubles the rate of college entrance for minority students? To bolster CTE signups, enhanced marketing was needed for the career programs.

The Searle team kicked off the project with designing a distinct logos for each of the district’s academies. Each logo features icons related to its respective career area, and has a distinct but coordinating color palette to differentiate it from the other academies. These logos help build pride and recognition for each program, and create a sense of belonging for students.