Racing Optics Tradeshow Booths

Racing Optics multi-layer laminated-tearoffs have become a fixture in professional and competitive racing alike, championed by legends like Tony Stewart, Ricky Carmichael and countless other winners.

As Racing Optics hit the ground running in 2021 with two huge shows upcoming – two separate booths, provided by Xibeo were in need of new graphics. A 30×30 foot booth for SEMA, and a 20×30 foot booth for PRI. Boasting huge curved multi-piece backdrops at up to 16 feet tall, design was a uniquely fun and challenging process. A sleek, engaging look was born that helped the Racing Optics team speak directly to their audience, build reputation, and stay top of mind.

For SEMA, the focus was to advertise a newer Racing Optics product, windshield tear-offs. The main graphic headline “Tear it up, tear it off, repeat.” was accented with huge splashes of mud which were a Photoshop composite, designed for the desired effect and resolution at scale. In the upper corner, a larger-than-life illustrative concept of the infamous tear-off strips in their new windshield form, revealing a clean windshield view underneath.