Oxnard Union High School CE Program Materials
The Oxnard Union High School District runs a very successful Career Technical Education Program with over 70 programs that help students focus on potential careers for college and the job market. These majority of these 2-4 year pathways and academies even earn college credit and span everything from robotics to agriculture and medical fields.
This robust project started with some serious creative marketing and strategy to boil down a coherent way to categorize and brand these pathways and academies, which are spread across 11 high schools in the district and culminated in the ultimate launch event, the OUHSD Career Education Showcase.
A categorical color palette was born, followed by individual program logos, marketing materials and a large format graphics set for the big showcase event for every single program.