Estrellita Direct Mail and Package Design
In this direct mail piece, we used creative printed packaging design and a small educational leaflet insert to deliver a free sample of Estrellita learning products (Go Fish cards!) and announce the release of newly upgraded materials.
With school district purchasing models, it’s often difficult for brilliant product innovators and creators like Estrellita to connect with their direct audience of teachers and other professionals in the education industry. Bright coloring, catchy headlines – and a clever pun or two draw in the user and lead them to an extremely useful learning tool.
This direct mail campaign was paired with a digital campaign for multi-channel exposure.