What Exactly is Online Marketing?

Online marketing is sometimes a tough topic to wrap your head around. It’s a robust, evolving marketing channel with its own subchannels and mini-channels all wrapped up in statistics and data and covered in metrics gravy – well, it sometimes makes my brain explode too.

The good news is that online marketing is the most measurable marketing tactic you can wield in your arsenal. The more you put into it, the more you get out of it. Sure it’s complex, but you can measure it and tweak it and respond to it almost instantaneously so you always know what’s working and what isn’t. Which is heavenly for marketers who really have NO idea how many people REALLY looked at that last glossy print ad.

We made this fun explainer video to see if this would help clients understand online marketing and how we do it. Enjoy!

Posted in ,

Search

Recent Posts

Two rectangular glass trophies labeled American Advertising Awards (ADDYs), with gold and silver plaques, are displayed outdoors in front of greenery—celebrating Searles 2025 achievements.
Gold and Silver for Searle at the 2025 ADDYs!
2025 marks a major milestone for Searle Creative—we're officially celebrating 25 years of design, strategy, storytelling, and results. Over the...
Three people stand indoors, smiling and holding a translucent CAPIO EDGE Award. They are dressed in casual business attire, in an office setting with a window and artwork in the background, representing the collaborative triumph of Searle Creative Group.
County of Ventura wins 2024 CAPIO EPIC Award with Searle produced video
On a recent evening in Indian Wells, California, the California Association of Public Information Officers (CAPIO) held its annual EPIC...
Explore Lynnwood Website Design Shown on Laptop
Searle Creative Brings Home Four 2024 ADDY Awards!
It's been a whirlwind year with lots of growth, new clients, and exciting projects here at Searle Creative. We love...
A "Best Decor" trophy awarded to Searle Creative by Food Share is displayed outdoors on a stone ledge, with trees and a building visible in the background. This marks another proud win for Searle Creative at the CAN-Tree event.
Searle Creative wins at CAN-Tree!
Every year, Searle Creative takes part in the CAN-tree food drive put on by Food Share Ventura County. Thanks to...
A woman in the wheelchair watches video lessons. Online education, e-learning, studying at home. Vector flat illustration.
ADA Compliance on Websites—Why it Matters
It’s been said that the one constant in life is change, and this is especially true in the digital space....