What Exactly is Online Marketing?

Intro

0:00 the buzzword in the online marketing
0:02 world today is content marketing but
0:06 what exactly is it and why is it so
0:08 important for the success of your
0:10 business statistically speaking
0:12 consumers spend almost three hundred
0:14 forty five times longer engaging with
0:16 branded content than online ads this
0:20 means longer time engaging with the
0:22 brand which in turn leads to a higher
0:24 quality of customers not only that but
0:27 it costs sixty-two percent less than
0:29 traditional marketing such as print ads
0:31 TV spots and billboards to give you an

Results

0:34 idea one of our recent client campaigns
0:37 generated over ninety seven percent more
0:39 website traffic 104 % more users and
0:42 ninety percent more page views than the
0:45 same time the previous year their social
0:48 media engagement increased by a whopping
0:50 nine hundred forty six percent with an
0:53 increase of four hundred thirty three
0:54 percent more clicks to their website
0:56 over the course of the campaign these

Why is content marketing so powerful

0:59 results were phenomenal and showed our
1:01 client the power of a coordinated online
1:03 content marketing campaign so why is
1:06 content marketing so powerful well quite
1:09 simply people pretty much hate
1:11 advertising their inundated with recent
1:14 studies indicate that a typical person
1:16 will be exposed to over 3,000 to 5,000
1:19 marketing messages a day that's a lot of
1:22 noise audience is now our sophisticated
1:24 and segmented they expect you to know
1:27 who they are and how to reach and engage
1:29 them successful brands have recognized
1:32 this and shifted their marketing efforts
1:34 to a coordinated online marketing plan
1:36 this plan engages viewers over your
1:39 entire online platform and includes
1:42 search engine optimization great content
1:45 social media email newsletters landing
1:48 pages video and pay-per-click campaigns
1:52 we've realized that an online marketing
1:54 plan with the only goal of building
1:56 awareness isn't enough with a
1:59 coordinated plan you are able to reach
2:01 your audience without them feeling like
2:03 they're being sold out of this
2:05 relationship you build the authority and
2:08 credibility to ask for something at

Content creation

2:10 Searle Creative we begin the process by
2:13 understanding your audience and
2:15 demographic armed with your demographic
2:17 data we then go to work creating highly
2:20 relevant and engaging content that is
2:22 optimized for your SEO keywords and
2:25 speaks directly to your target
2:27 demographic needs and wants while
2:29 strategically working to overcome their
2:32 objections and fears these pieces may
2:34 include videos landing pages ebooks
2:38 infographics articles email newsletters
2:41 engaging imagery quizzes contests and
2:44 more each must be engaging in what we
2:48 call highly share-worthy so the user
2:51 will want to share it with their friends
2:52 family and coworkers what your content
2:55 is dialed in we then create advertising
2:58 campaigns around these pieces using a
3:00 sophisticated blend of Geo targeting
3:02 custom audiences content aggregate
3:05 websites social influencers and
3:08 advertising networks and that brings us
3:11 to how all this content can dramatically
3:13 improve your organic search results now
3:16 this is where things really get
3:18 interesting remember our client example
3:21 from earlier well what we didn't tell
3:23 you is that we witnessed an even greater
3:25 increase in their organic traffic the
3:27 next month you see search algorithms are
3:30 so sophisticated now that they are
3:32 watching to see if people find your
3:34 website valuable the more clicks from
3:36 social media views of your video the
3:39 longer people stay on your website and
3:41 click around each of these actions is a
3:43 signal that people find your brand
3:45 highly
3:46 relevant for your keywords and the
3:48 search engines will rank your content
3:50 higher we hope that this brief video
3:52 helps you see how a strategic and
3:54 coordinated online marketing plan can be
3:57 a vital component of your marketing
3:59 strategy contact us at Searle Creative
4:02 today to find out how we can take you to
4:04 the next level