Mountains to Beach Social Graphics
Starting in downtown Ojai and finishing on the beach in Ventura, the Mountains2Beach Marathon is a lightning-fast Boston Marathon Qualifier beloved by Southern California runners. The event also includes a 1k Kids’ Fun Run, 5k, half marathon, and brand new in 2024, a 10k introduced a few months before race day! Coming back strong after the pandemic years required an energetic visual identity to match the event’s momentum and inspire participants.
Key deliverables included designing the 2024 artwork theme, refreshing the e-newsletter, updating sponsorship kits, and delivering post-race photo and video content. The social media campaign featured the refreshed dynamic graphics and videos highlighting the scenic courses and race-day excitement. The cohesive visuals and engaging content energized the brand, driving enthusiasm for this iconic Southern California race series.
Project Categories:
![Mountains2Beach_Portfolio_00 A person holding a smartphone displaying a marathon signup screen, with the text FULL MARATHON on a banner next to the phone. In the background, mountains rise majestically, creating an inspiring setting for social graphics enthusiasts looking to capture their next adventure.](https://searlecreative.com/wp-content/uploads/2025/01/Mountains2Beach_Portfolio_00.jpg)
![Mountains2Beach_Portfolio_01v4 Three smartphones display race registration ads with vibrant social graphics, featuring runners and sign-up prompts for a 10K race amidst stunning mountain backdrops.](https://searlecreative.com/wp-content/uploads/2025/01/Mountains2Beach_Portfolio_01v4.jpg)
![Mountains2Beach_Portfolio_03v5 A tablet and smartphone display a vibrant marathon event website, set against stunning beach vistas. The site features dynamic social graphics of runners and easy-access buttons for registration and donation.](https://searlecreative.com/wp-content/uploads/2025/01/Mountains2Beach_Portfolio_03v5.jpg)
![Mountains2Beach_Portfolio_04v3 A tablet showcases a running events branding guide featuring sample posters, color palette, and icons inspired by vibrant social graphics.](https://searlecreative.com/wp-content/uploads/2025/01/Mountains2Beach_Portfolio_04v3.jpg)