Lancaster Economic Development Website

Located in Southern California’s Antelope Valley, Lancaster is the northernmost city in Los Angeles County. The city is known for its innovative spirit, strong community values, and commitment to sustainable growth. Lancaster’s thriving economy and strategic location make it a hub for businesses accessing key markets and distribution networks. To highlight the city’s opportunities, Searle partnered with Lancaster officials to create BusinessInLancasterCA.org. This vibrant site serves as a dynamic hub for economic development. The site reflects Lancaster’s forward-thinking vision with user-friendly design and engaging features that highlight its business-friendly environment.

The design and build includes a bold, full-width menu bar that pops with vibrant colors and ties seamlessly into Lancaster’s logo and branding. Advanced Spanish translation with manual overrides for accuracy, ensuring accessibility for Lancaster’s diverse audience. Flexible, content-dependent page layouts provide incredible versatility, accommodating industry-specific pages, infographics, videos, and more. ADA-compliance makes sure people of all abilities can use the website. An e-newsletter sign up form helps businesses stay engaged with the city and learn more about resources and opportunities available to them. Industry-tailored landing pages, custom infographics, and illustrations spotlight key sectors and opportunities in Lancaster. Everything ties together with stunning images and videos produced by Searle’s Cinematic Arts team. 

The result is a modern, vibrant website that promotes Lancaster’s economic opportunities and serves as a valuable tool for businesses and entrepreneurs looking to connect, invest, and thrive.