Gold Coast Transit Photo and Video shoot
Gold Coast Transit District’s mission is to provide safe, responsive, convenient, efficient, and environmentally responsible public transportation that serves the diverse needs of our community. They provide public fixed-route and paratransit service in the cities of Ojai, Oxnard, Port Hueneme, Ventura and the unincorporated areas of Ventura County.
GCTD was in need of new promotional images and video for their website, online marketing, and broadcast. A full-day, multi-location photo and video shoot was scheduled and had multiple models throughout the day. New photos and videos showcased cleanly buses, diverse happy riders, local area landmarks, friendly drivers, contactless payment and more.
Before the shoot, strategic location scouting and detailed scheduling was created. After the shoot, images were professionally processed and touched up, adding mobile device screens and removing distracting debris. Several hours of video footage was edited into social media clips, a new hero video, a bike loading video, and a recruitment piece.