Gold and Silver for Searle at the 2025 ADDYs!

2025 marks a major milestone for Searle Creative—we’re officially celebrating 25 years of design, strategy, storytelling, and results. Over the past two and a half decades, we’ve had the honor of partnering with bold brands, visionary cities, and passionate teams to bring ideas to life. This year’s American Advertising Awards felt especially meaningful as we reflect on where we’ve been—and where we’re going next.

Each year, the Coastal California ADDYs recognize the best creative work in the region, and we’re proud to share that Searle Creative took home two more wins in this milestone year!

Here’s what we’re celebrating:

🥇 Gold ADDY, B2B Website

Project: Lake Elsinore Economic Development Website
Client: Lake Elsinore Economic Development
Built to reflect the city’s “Dream Extreme” identity, this sleek and strategic website highlights business opportunities, community assets, and the unique energy of Lake Elsinore. It’s designed to grow with the city—and help attract the people and investment that will shape its future.

🥈 Silver ADDY, Social Media Campaign

Project: Mountains 2 Beach Marathon 2024
Client: Mountains to Beach
This vibrant social media campaign channeled the excitement of race weekend while building awareness and increasing registrations for one of California’s most scenic marathons—including a brand new race added close to marathon weekend! Energy, storytelling, and engagement were all part of the finish line strategy.

Being recognized among the region’s top creative work is always an honor—but winning during our 25th year? That’s the icing on the cake.

Big thanks to our amazing clients for trusting us with your visions, to the Searle team for your creativity and commitment, and to the American Advertising Federation Coastal California for another inspiring year. Congratulations to all the 2025 winners!

Want to see more of what we’ve been up to? Explore our portfolio or reach out—we’d love to create something award-winning with you.