Girls Inc Wishbook
Girls Inc., inspires all girls to be strong smart and bold. Their programs on long-lasting mentoring relationships, a pro-girl environment and evidence-based programming that equips girls to lead fulfilling and productive lives, break the cycle of poverty and become role models in their community.
As any nonprofit can attest, fundraising is a huge priority in sustaining a robust program offering and helping as many people as you can. The Visionality team was instrumental in conception and project management of a new “Wish Book” a catalog style half page booklet, distributed via mail to potential donors, that features various programs and items that could be sponsored, along with a custom remit envelope for donations and engaging with the cause.
Bright, bold, and highly visual – the concept was wildly successful, the campaign netted $125,000 in donations – up from just $30,000 the year before.