Explore Lompoc Space to Explore Campaign
Lompoc has had many tourism themes throughout the years, centering around the area’s bountiful attractions. From colorful crops of cut flower fields, and wandering lush green drives, to boutique wine experiences and rolling vineyards. For this year’s refresh, it was time for something new. Something that spoke to another great uniqueness of Lompoc. Once you know that space enthusiasts from around the state visit here, just to catch a glimpse of a rocket launch and feel the thunder beneath them from Vandenberg Space Force Base – you know it’s a perfect fit to center their latest theme around space.
The versatile theme of “Space to Explore” was born, and from it branched “Art to Explore”, “History to Explore” and many more headlines, hinging around the cornerstone of space. This integral concept has both print and digital components, including ads in regional publications, email newsletters, large format graphics to place around in hotel lobbies, social media posts, and of course a website refresh to match.