Champion for CIMC Mailer
In the midst of the COVID-19 pandemic, Catalina Island Medical Center team worked tirelessly beside community leaders to protect public health and safety and educate their community. By working together, Catalina island pulled through the pandemic – as a community – and now looks forward to the new normal.
With fundraising for their new medical center put on hold through much of the pandemic, the CIMC Foundation team needed to make up for lost time. Before a more robust fundraising effort could be drawn up, the Champion for CIMC campaign was designed as a stepping stone toward the main capital campaign. The goal of this smaller campaign was to bridge the gap and set the tone for residents, patients, stakeholders and advocates that CIMC is vital for the health of the island. The campaign persuaded readers to Champion for CIMC – Volunteer, Advocate, Lead or Donate.
This uniquely sized 8-page 8.5 x 5.5 horizontal brochure, printed in full color with bleeds and sating AQ coating, was delivered via mail and shipped in a Lux texture, navy blue envelope with white print. Paired with a one color Pantone printed extended flap remit envelope – which included a multitude of suggestions for engagement and donation to the CIMC Foundation.