CBS NorthStar Email Campaigns
When CBS NorthStar made the switch from Constant Contact to MailChimp email platform, Searle Creative migrated the list database, set up defaults and designed and developed new email templates for marketing use. This project included complex marketing automations, list segmentation and mobile responsive MailChimp templates.
Automation campaigns are also linked to Google Analytics for advanced SEO tracking, identifying which email the user clicked through to the website from – extremely helpful when gauging impact and successes with very robust campaigns.