What Exactly is Online Marketing?

Searle Online Marketing Sketch

Online marketing is sometimes a tough topic to wrap your head around. It’s a robust, evolving marketing channel with its own subchannels and mini-channels all wrapped up in statistics and data and covered in metrics gravy – well, it sometimes makes my brain explode too. The good news is that online marketing is the most…

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ExploreLompoc.com Launched

Nestled in the Sta. Rita Hills of California’s Central Coast, Lompoc is a friendly, relaxing destination acclaimed for its breathtaking beauty, abundant outdoor murals, fully restored historic mission, and exceptional wines. Searle Creative Group has had the tremendous privilege of taking the creative helm in designing marketing collateral for the Explore Lompoc brand.  Materials included…

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Google Pigeon update and what it means for your website SEO

With the latest Google algorithm update, mobile-friendly has again taken the center stage.  Google announced that they are “boosting the ranking of mobile-friendly pages on mobile search results” in their April 21st Google webmaster blog article. This update, dubbed “Pigeon” has had the internet abuzz for months and before this official announcement it was unclear…

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