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Print Design Launched

Nestled in the Sta. Rita Hills of California’s Central Coast, Lompoc is a friendly, relaxing destination acclaimed for its breathtaking beauty, abundant outdoor murals, fully restored historic mission, and exceptional wines. Searle Creative Group has had the tremendous privilege of taking the creative helm in designing marketing collateral for the Explore Lompoc brand.  Materials included…

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Understanding Four Color Printing and PMS Spot Colors

In the graphic design industry, CMYK and PMS are part of our second language, but to a business owner wondering why his t-shirt vendor is asking what spot color to use but his jpg logo file is just fine for the business card printing he’s sending to, there may be some ‘splaining to do.…

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