Blog
Searle Creative Takes Home 4 ADDYs in 2020
The Searle Creative team is overjoyed and beyond grateful to receive five ADDY awards from the American Advertising Federation in 2020. As one of the last team events we were able to attend in 2020 before lockdown, we cherish the memory of gathering and celebrating our talented team and our amazing clients. Gold – Integrated…
Read MoreThe Limits of Social Media for Critical News Distribution
Facebook should not be your primary form of communication with your audience, even if you’re paying. There are people out there who need you, whether you’re a huge institution, or a local shop, or event. And they need to hear from you. But let’s get this out in the open: using Facebook as a sole…
Read MoreSearle Creative Launches Ventura College Foundation Website
In August of 2019 Searle Creative launched a new website for the Ventura College Foundation. The Foundation plays a huge role to help empower students in need and fuel the community’s next generation of leaders. As with many Searle projects, this website needed to serve a multi-functional, multi-user dynamic that has become a staple of…
Read MoreSearle Receives Four Central Coast ADDY Awards
In March 2019 the Searle team attended another fun ADDY Awards gala at the Four Seasons Biltmore in Santa Barbara! Not only were the lunch, cocktails, and beachfront setting all delicious, we had a great time meeting our colleagues and viewing all the amazing work coming out of the many talented agencies in the region.…
Read MoreWhat Exactly is Online Marketing?
Online marketing is sometimes a tough topic to wrap your head around. It’s a robust, evolving marketing channel with its own subchannels and mini-channels all wrapped up in statistics and data and covered in metrics gravy – well, it sometimes makes my brain explode too. The good news is that online marketing is the most…
Read MoreFinding the Right Webhosting
Many clients are in the dark when it comes to webhosting. I bought my domain name, isn’t that enough? What else do I have to do? What do I need? Can’t I just sign up on GoDaddy? (Please don’t.) When you register your domain name, you are basically buying the rights to use that specific…
Read MoreSearle Creative Takes Home 5 ADDY Awards
In March 2018, Searle Creative Group was selected for five ADDY awards in the 2017 American Advertising Awards – Coastal California Competition. We are so grateful to our entire team for the key strategies, brilliant creative, and attention to detail that allow us to put forward top-notch work on a consistent basis. As always, we…
Read MoreSearle Creative Wins Two GOLD ADDY Awards
On Sunday, March 19 we were privileged to attend the 2017 ADDY Awards luncheon, hosted by the Coastal California chapter of the American Advertising Federation (AAF). Searle had entered two websites into this competition for the “best of” advertising and marketing in Ventura, Santa Barbara, and San Luis Obispo counties. We are so excited to…
Read MoreNew Website Launched for Ventura Harbor Village
After launching the new VenturaHarbor.com website in 2014, Searle Creative was tasked with re-imagining a new online experience to visitors of the Ventura Harbor Village. The new site needed to be mobile-friendly, engaging and reflect the laid-back, fun nature of a visit to the Village. With thousands of visitors every year, the site is built…
Read MoreGet more qualified local leads
According to research, Mobile Ad Spending will Top $100 Billion Worldwide in 2016. Online marketing is BIG business and, as you’re probably aware, very competitive. Why is targeted online engagement so important? Simple – by creating a targeted client profile, you will learn what will attract your ideal customer or client. There is a big…
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