A small town with big history
As the official destination marketing organization for Simi Valley, Visit Simi Valley promotes the city’s blend of culture, history, and outdoor adventure. Every aspect of Visit Simi Valley's marketing—from digital and social media to video, print, and large-format advertising—works together to create a clear and cohesive tourism identity. The result is stronger awareness, higher engagement, and measurable growth. In 2024, website sessions increased by 89%, organic traffic by 33%, and social impressions by more than 200%, showing that authentic storytelling continues to connect with travelers.
Finding the Hook
Framed by rocky hillsides and California sunshine, Simi Valley blends outdoor adventure with film history and presidential legacy. From the Ronald Reagan Presidential Library to Corriganville Park's old Hollywood movie sets and the Skateboarding Hall of Fame, the city's story is one of culture, history, and heart. This unique character inspired the tagline Small Town Charm, Big Time History, reflecting Simi Valley's welcoming spirit and proximity to Los Angeles.
A Soaring Start // Connecting visitors through every channel
Visit Simi Valley's comprehensive marketing plan spans print, digital, social, video, and large-format advertising. The approach maintains consistent brand storytelling while adapting to trends in tourism marketing.
In 2024 alone, the city's tourism website saw an 89% increase in sessions, 83% more page views, and 109% growth in new users. Organic sessions rose by 33%, supported by SEO-focused blog content that highlighted local attractions such as the Arroyo Simi Bike Path, Iceoplex sports center, and regional events.
Frequent email newsletters, event promotions, and an active social presence keep both locals and visitors informed and inspired. The four-panel visitor rack guide, local events calendar, and regular blog updates ensure that Simi Valley's story remains top of mind for travelers seeking authentic experiences.
Capturing the City // Outdoor adventure and culture come into focus
Photo and video content play a crucial role in showing visitors what makes Simi Valley special. Strategic shoots captured the region's striking rock formations, vibrant events, and welcoming outdoor spaces. Highlights include a rare on-site production at the Ronald Reagan Presidential Library, one of the most prestigious and challenging locations to secure.
The resulting asset library continues to support campaigns year-round, from lantern festivals to hiking reels and mountain biking promotions. Each image and video brings Simi Valley's warmth and energy to life, transforming awareness into genuine interest.
A Hollywood Connection // Celebrating the city’s silver screen legacy
Just outside Los Angeles, Simi Valley continues to embrace its Hollywood roots. The city's film heritage inspired promotions for events such as the Little House on the Prairie 50th anniversary cast reunion, the Simi Film Festival, and other film-related celebrations.
Large-format graphics, event signage, and digital campaigns helped promote these gatherings to visitors and residents alike. Branded giveaways and film-themed swag built awareness for Film Simi Valley, the city's film office, while digital and print ads strengthened the connection between the region's cinematic past and its creative future.
Success Climbs // Engagement strategy has Simi on a roll
By combining creative content with targeted digital campaigns, Visit Simi Valley reached new audiences while building loyalty among existing ones.
Website engagement and organic growth demonstrated sustained momentum:
- Top blog topics like "How to Plan a Sports Tournament" drew over 20,000 visits, while the "Event Calendar" and "Restaurants" pages saw thousands more.
- Social reach surged, with Facebook impressions up 209%, Instagram followers up 29%, and video engagement up 71% year-over-year.
- Email marketing grew to over 12,000 subscribers, with a 24% open rate and a 59% increase in list size compared to 2023.
- Paid media drove strong results, with Google Ads reaching over 2.5 million impressions and Meta campaigns achieving 6.18% CTR at a $0.09 CPC, well above industry averages.
