A bedroom community with open doors
Just north of Seattle, in Lynnwood, Washington, the atmosphere shifts. Visitors find welcoming people, hotels that feel like a refreshing break, and dining that exceeds expectations. The city offers a rare combination: friendly and affordable hotels, easy access to waterways and regional attractions, vibrant shopping, and a growing food scene. These qualities position Lynnwood as more than a convenient stop—it’s a destination worth exploring.
Rest Your Head on These Results
Two years after the launch of a multi-channel tourism strategy, Lynnwood’s hotel occupancy trends are up by 7%. Why the lift? Huge growth and engagement on email and social platforms, followed by a 462% increase in organic web traffic shows people are reading, listening, watching, and booking their stay.
Click Click Zoom » 6 trips, 42 locations, hundreds of assets
Photography and video capture were central to the effort. Over six dedicated trips, content was gathered at more than 40 locations, resulting in hundreds of high-quality assets. This visual library fuels campaigns across web, social, email, and advertising. The investment in asset creation ensures consistent storytelling and supports ongoing promotion without creative gaps.
Marketing on a Mission » Sustain the base, grow the audience
After a website redesign and auxiliary foodie campaign, digital content became the foundation for audience growth. Blog posts, social campaigns, and email newsletters highlighted local experiences and community stories. Each piece of content served dual goals: nurturing existing subscribers and reaching new travelers. Steady growth in website sessions (99%), email list size (55%), social views (up 496% on Instagram), and followers (21% on Facebook alone), reflects the long-term impact of sustained storytelling. A sprinkle of print collateral including dining guide and visitor map maintained a local touchpoint for arriving travelers.
All Aboard » Lynnwood is the light rail's newest stop
The city’s position as the newest light rail stop brought a new layer of opportunity. Video campaigns showcased the ease of arriving in Lynnwood by rail and the experiences waiting nearby. These stories highlighted both convenience and discovery, aligning Lynnwood with regional transit expansion and supporting future visitor growth.
Cracking the Code » Finding what works
Data and optimization guided the strategy. Campaign performance was monitored closely, with adjustments to Google, YouTube, Meta, and streaming OTT ad spend. By refining targeting and creative, the campaigns consistently reached receptive, high-quality audiences. The approach ensured that every advertising dollar worked harder, delivering measurable results in awareness and bookings.
