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Website Creative Brief
Website Creative Brief
This form is being completed by:
*
First
Last
Email
*
Company
*
Website Goals
What is your company's core service?
*
What makes your company/product/service special or unique? (Unique Selling Proposition)
Who is the project targeted at? Are there any specific characteristics that these audiences have?
Who are your top competitors? (click PLUS SIGN to add lines)
Competitor
URL
What are your website's primary goals? (Example: product sales, contact form fills, gain email subscribers, build trust, etc... List in order of importance) (click PLUS SIGN to add lines)
Is there any specific functionality that must be incorporated? (Calendar, API Integration, Weather Widget, News Feed etc.)
Creative Design
What would you like your customers to think or feel about your company when they see your website?
How would you describe the effect you are looking for in your website: (Check all that apply)
Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Industry Oriented
Corporate
Modern
Outdoors/Natural
Traditional
Informal, Warm
High Tech
Retro
Fun
Serious
Playful
Masculine
Feminine
Youthful
Do you have any creative concepts you would like to see included? (For example, use of bold splashy color sections, icons, textures or large images.)
Describe your company's culture or personality (as it may apply to the design, i.e. serious, businesslike, creative, likes to have fun, etc.)
Any preferences of colors/color combinations you want our designers to use in your website? (We will always use logo and brand colors if available).
Please provide examples (URL's) of websites whose design you love and why (click PLUS SIGN to add sites):
URL
Why you love it
Technical Questions
If your website has a contact form, where would you like us to send those notifications?
What assets will you be sending us? Sending these in the beginning stages of your project can avoid slowdowns later in the project.
High Resolution or Vector Logo
Hosting Login (If you are keeping your hosting)
Domain Login
Revised website content (Provided in Google Doc or Word Doc)
Thank You!
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